I follow Alex Hormozi on Twitter [I turned on notifications for his Tweets. That's how important he is to me].
And when I entered Twitter one day, I stumbled upon this Tweet:
This Tweet from "Mozi Money" [a top creator and entrepreneur] tells us that everyone, from the top to the bottom of the food chain, is worried or concerned about the idea of Artificial Intelligence barging into the creative territory of human beings to take control of our jobs.
The Age Of Creative Technology
Software [AI] that writes blog posts, creates designs, and produces artwork.
Midjorney, an AI that can produce [not create] stunning artwork, is one we need to watch out for. And they have a bizarre website.
Here are some images created with Midjourney.
You know, it's just so amazing. And at the same time, disturbing.
Automation and artificial intelligence seem to be sucking creativity out of the hearts of some creators.
In a world that wants things done fast and quickly, we are gradually beginning to tilt towards giving most of our creative assignments to technology.
Well, it depends on how you handle "creative technology."
I think the goal should be focused on ensuring that we don't lose touch with genuine and raw creativity while also making sure that we give some allowance for the efficiency and power of technology.
There's a lot of pressure on creatives.
Companies and clients want you to write more quality copies and stories within a very short time.
They want you to quickly churn out stunning and quality designs and ads.
There's a limit to how much we can create at a time as human beings. And you can't cheat nature.
You know, sometimes we wish we could write all day and all week. Draw and paint at all times, write codes, and make music season in and season out.
It's not possible.
We will get tired.
Sickness and disease can come in.
Grief also has its role to play in slowing us down.
Our creative wells get dry when we don't have enough time to rest and refuel. This may be where technology is beginning to have its way. Because "software" and AI do not need time to rest or sleep, to shit and piss, or eat [as I write this post, my eyes are heavy, my neck aches, and I feel like I am falling from the peak of Kilamanjaro].
AI & Software are without organic infirmity.
To substitute? To augment? To even enhance?
It's OK if technology assists us, making creativity easier and less stressful and giving us enough time to attend to core creative matters and develop better and deeper ideas.
The only fear that we have is developing a total dependence on it. And it's already beginning to happen.
Some companies have started to rely heavily on AI to produce copies and blogs for them [I hear it's cheaper]. Instead of them having to sit down and fight it out.
Haven't you heard of "CHATGPT"? That guy is the talk of the internet town. He's [or she] famous. You can test it here.
This AI model can write essays. You won't know who wrote it unless you are really skilled at reading and editing.
The same thing applies to other creative niches. There are AI algorithms that can create graphic designs and produce stunning video content.
However, clients and companies must choose between original, warm and human work, which may take some time to create, and cold, technology-generated work, which takes very little time to produce.
Companies and organizations must weigh their decisions and thoroughly consider their options.
If you want quality and human work, you know where to look. And on the other hand, if you wish to do quick work, you know what to do.
But should we call it a good bargain if technology gives us quantity without sacrificing quality?
The question remains:
can advanced technology, like artificial intelligence, produce creative work with warmth and humanity?
Will AI ever get to the point where it can infuse emotions and human-level intelligence into what it produces?
I hear some AI models are already becoming sentient. More on this as we go ahead.
How To Use "Creative Technology"
I wonder how polymaths like DaVinci, Michael Angelo, or Blaise Pascal could do so much with almost no advanced technological tools like we have today.
How did they create so much marvel and wonder with those crude tools?
It sure took them plenty of time, effort, and concentration to create those stunning masterpieces; it was worth it, after all, because after many years have passed, we still look upon them and marvel and wonder and lust over their beauty and the unbelievable attention to detail.
Some practical steps on how to use "Creative Technology"
Here are some practical steps you can use when interacting with advanced "creative technology" to ensure you keep your creativity intact.
Survival strategies to help you escape "the killer."
Always make sure you do the work: Make sure not to leave everything to software/AI while you hang there idle, dry, and dead; get involved, do something, and sharpen your natural creative tools. It's easy to go blunt when you have Software that can do virtually 90% of all your creative work.
Use technology to augment and enhance your work/career: As a writer, I wouldn't depend on "AI Writers" like Jarvis to produce my copies, essays, or posts. Though we can allow AI to do some types of work, there are still some works we will have to sit down and sweat it out. And it depends on what a client wants. Clients who love real work will not bother looking for stuff created by an algorithm. But those who don't care can always run to these content production cafes to have them spit out stuff for their websites or businesses.
Do not take more work than you can do at a time: So that you can have enough time to create your best. Creators who want to take all the jobs in the world are likely to begin to depend entirely on creative technologies. They want to beat deadlines while ensuring they take all the client work that comes their way. It's good to work hard. It's also good to know when to stop. In the creative world, quality is always better than quantity.
Study AI Technologies: This will give you an edge over other creators who do not know what makes these "advanced techs" tick. When you have an idea of how AI creates what it creates, you will be inspired and encouraged to work on your creative skills because you will find out that AI doesn't really create; it only uses the amount and types of data available to produce what you see.
AI will never be able to create like human beings.
Reinforcement Learning from Human Feedback (RLHF) is used to train AI models like ChatGPT. So, AI is still a machine that does what it's told to do [in a more advanced manner].
What are some of the limitations of AI?
Is AI perfect? No, it can't be because it depends entirely on what you give it.
It will process false or incorrect data. It can't think. Whether we like it or not, it's still a computer, and it operates on the universal principle of computing — GIGO, Garbage In, Garbage Out.
AI Can't Detect Nuances: Will these algorithms get to the point where they can pay attention to details? Oh, pay attention? Attention is an attribute of consciousness. And AI is not conscious. It's not sentient. It's just an algorithm; it has no soul. So, that's a significant advantage for human creators. Yippeee, Yeyyy!
How will you be able to teach an algorithm the human ability to detect fear, love, urgency, and worry? It's impossible. Because these attributes can never be captured in codes or computer languages. You can't measure and transfer it through a storage device or over a satellite.
Elon Musk's Neuralink could capture consciousness and transfer it [maybe]. And no one will have to die again. We will just change our bodies when they get old or are riddled with diseases. We would live forever — on Mars, though.
Uhm, this is not Chappie's world, lol.
As more advanced technologies invade our creative spaces, creators will be forced to improve so that our work will become far superior to what an algorithm churns out.
It will exude quality and beauty. If good creative pieces become rare, it increases their value. You know what that means already.
AI Will Never Be Able To Create Original Content: Simply because it can't think. Thinking is an organic ability only higher life forms possess. It takes more than having super chips and massive codes. It's more about biology. Remember, AI will only use what you give it — Reinforcement Learning from Human Feedback (RLHF).
AI Will Never Be Able To Deal With Bias: I have read of cases where AI algorithms were observed to exhibit racist patterns. Where did that come from? You know — the data pumped into its database. It's helpless. If the creators of an AI algorithm want it to see all black people as monkeys, they know what to do. It's simple. Train it to see them as monkeys, and when it sees a black fellow... you know the rest. But you, you are not like that. You have reason, and you can think and rationalize.
You can come to a realization that black people are not monkeys, and no one can take that from you.
How can you "code morality" and input it into the database of an AI algorithm? Well, I guess only God has that coding ability.
The Creators Of Tomorrow
AI will replace creators of today who refuse to evolve into better versions of themselves.
There will be a natural digital selection where creators who have yet to develop certain skills will be wiped out!
They will go into digital extinction. Whoosh!!
And those who will remain must understand that AI has limitations. It can never be perfect. Understanding the limitations of AI is a great advantage for "creators of the future" because they will focus on developing themselves to meet those limitations.
There is enough space for growth in the creator ecosystem.
In fact, an infinite one.
There's no limit to how creative we can be, and limiting ourselves because we develop tools, Software, or algorithms that are smart to copy what we do is no reason for us to kick ourselves out of the game.
In the healthcare ecosystem, there's hardly any medication or procedure that does not have side effects. The medicines you take to feel well have side or adverse effects, ranging from mild symptoms to life-threatening physiological effects.
The same principle applies to using AI in our daily lives. When we use AI more, especially in the creator's world, we will discover particular side or adverse effects we may have never considered. It's natural.
What Can AI Do Better?
Computational & mathematical responsibilities. It's that simple.
Like:
Dynamic Personalization: This is what social media algorithms operate on. Remember when you went online looking for a particular product or service? Suddenly, that same advert popped right in front of your screen. Yeah, you know what I am saying. That's AI. It simply reads your mind by studying your online behaviour [winks] and bringing suggestions to you.
Handling Multiple Variables: Will you be able to consume within two hours, let's say, 2,000,000 pages of medical data or engineering data? Your guess is as good as mine.
It's outrightly impossible.
But AI will do it like it's eating fried fish.
And so we can use them to pick clear differences in big data sets, like medical data; AI can detect or diagnose medical problems faster than any Physician if it has access to a wide variety of medical images or data, like IBM Watson that can detect lung cancer with 90% accuracy, compared to 50% by Physicians.
It's called Machine Learning.
Creating Variations: Obviously, no one is better at that. Give it up to the algorithms! AI is better at creating variations within a short time. The "Nutella Unica" project perfectly describes this ability, where AI was able to create 7 million versions of Nutella's packaging within a short period. No human designer will do it better.
You Are Not Getting Replaced
Instead of replacing us, it gives us more room to improve. This is how I see the whole drama.
In the future, creators will find themselves filling supervisory roles; they will design and guide these creative technologies.
Creators will be the ones to hold the hands of AI, telling it what to do and how to do it [not the other way].
We will work with the core developers, telling them what kind of data to use and not to use.
We will bring ideas that will be developed to help the creator's ecosystem flourish.
There's nothing we can do about the advancement of Artificial Intelligence. It has come to stay, and it will keep getting smarter and better at doing our jobs.
But we can improve. We can get better.
AI will stretch us to become better creators.
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And if you want to get in touch [maybe you want to work with me — I help healthcare and health-tech brands build digital ecosystems or you just want me to write one or two copies for your business or blog]. Send me a mail here: daniel.ayinla@carecityonline.com.