Copywriting, Entrepreneurship & A Course I Am Selling To You
The art of selling your ideas & a copywriting course I endorse...
I have laced this piece with plenty of quotes from famous and very successful copywriters who have made [and are still making] trailer loads of hot cash for their clients and inspired many to embrace the art of copywriting.
Some of them are no longer with us [their works and legacies live on, like Gary Helbert], while others remain.
However, the most important thing I want to point you towards is not the "money-making abilities" of copywriters.
I want you to see a different, unpopular aspect of copywriting that only a few talk about.
“Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.” - Gary Bencivenga.
Copywriting is not just all about sales, marketing, and ads — there's more…
Copywriting isn't just for marketers or salespeople.
Besides, we are all marketers of some sort.
In one way or another, we are marketing something—ideas and personal brands.
We want people to interact with our ideas and personalities.
That's why you have a social media account. That's why you post stuff, record videos, and do TikTok.
It's natural.
We love to interact and form relationships.
This is what copywriting does.
It's the ultimate art of creating relationships through words.
Looking beyond the general perspective of copywriting.
It's more about forming relationships and building community.
Copywriting is for anyone who cares about building relationships through words.
Words rule the world.
Ideas float on words.
If you can write or speak well, you will lead the multitude. It's basic biology.
Great leaders have (or develop) the ability to clearly communicate their ideas, dreams, visions, and missions.
As a leader, you must, as a matter of necessity, develop these two abilities.
The ability to speak well and the ability to write well. In summary, the ability to effectively communicate your ideas.
For more than four years now, I have been writing consistently online. And believe me, I just stumbled upon copywriting a year or so ago.
I have been doing it without realising it. But when I became more conscious of it, I became aggressively intentional.
I wanted to know what it really was. And in the past few months, I have learned a lot about it.
and I am still learning.
“Good ideas don’t need to be big ideas. People buy goods that they want to believe in. You can’t change minds.” - Scott Bardelli.
The ‘Only’ Copywriting Course I Endorse
A few months back, I stumbled upon Golibe Ilechukwu, an African copywriter.
Along the line I discovered that he didn't just know copywriting, he had a 'very' deep passion for helping people grow.
A very very very deep one.
And this passion is expressively reflected in his copywriting course.
Through his course, you get direct access to his genius, knowledge, experience and expertise.
I have never endorsed any copywriting course since I started writing online. This one is the first. And I endorse it because I believe it has the potential to make you great if you are ready.
You can buy it right now, while the course still has this current price tag.
Copywriters know that copywriting courses are pretty expensive.
Why are copywriting courses expensive? Well, you already know the answer.
Learning that one skill that can make you and your clients a lot of money [and give you financial freedom] will not come to you on a platter of gold — you must work for it.
But Golibe’s course is affordable. Especially for African copywriters.
The world of copywriting hasn't seen a lot of African copywriters. Though, lately, we have started seeing some brilliant and creative ones [like Golibe, Andy Mukolo & Jireh Jacobs].
And there is an army of others who are growing behind the scene.
The “copyverse” can be complex and murky if you don’t know where to start. There’s so much to learn. From copywriting formulas, techniques, and methods, to research and psychology.
You see, copywriting is just about 5% of writing. Of course, before you venture into the world of copywriting, you should have a solid background in writing. When you now decide to become a copywriter, there are other vital skills you must learn, and these skills make up the remaining 95%.
Golibe’s course is value-packed. It has all that you need to start your copywriting journey either as a professional copywriter who wants to work as a freelancer [or build an agency] or a small entrepreneur who wants to master the art of writing to build communities that will trust and buy your ideas [products and services].
“The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it.” - Claude C. Hopkins.
Costs Of Some Online Copywriting Courses
I have combed the internet to show you the costs of some top copywriting courses so you can appreciate what I am offering you.
Success Works Copywriting Course: Cost - $995.
The Creative Copywriter Academy: Cost - $290.
Institute of Digital Marketing Copywriting Course: Cost - £1125.
CIM Copywriting Course: Cost - £1315.
E.Marketeers.com Copywriting Course: Cost - £499.
Let’s stop here.
You see. Big figures. And most of them are created by foreign bodies or organizations [many of us here in Nigeria and Africa can’t afford it].
People like Golibe have taken their time to create a comprehensive copywriting course that promises to give you amazing value for a reasonable amount of money.
His course costs just #55,000 [for now], that’s about $124.
This copywriting course is for those who understand what copywriting is and are ready to get down to work to learn.
If you are not serious or sure about what you want, don’t bother yourself. I don’t want you to waste your precious time and hard-earned money.
But if you feel deep down within you that you have what it takes to be different. Then you should reach out and grab this course for yourself, right now.
Keep reading, there’s a lot I still want to share with you…
“The copywriter lives with fear. Will he have the big idea before Tuesday morning? Will the client buy it? Will it sell the product? I have never sat down to write an advertisement without thinking 'This time I'm going to fail.” - David Ogilvy.
Small Entrepreneurs And Selling Their Ideas
I admire small business owners and entrepreneurs. I have a lot of respect for them [I am also an entrepreneur].
They are the total definition, description, and embodiment of inspiration and motivation.
It takes a lot of belief in one's ideas and dreams to set out to become an entrepreneur.
And every big business, entrepreneur and founder you see today started as a small entrepreneur some years ago.
Entrepreneurs of this age live in a lucky time.
“We want consumers to say: ‘That's a hell of a product’ instead of ‘That's a hell of an ad.’” - Leo Burnett.
They have almost everything that they need to become successful. Compared to 20 or more years ago, when we didn't have this many learning opportunities for entrepreneurs.
Older entrepreneurs had to fight their way through the darkness and uncertainty —failing again and again.
Their many failures culminated in their admirable victories.
But today, you don't have to fail too many times before you become victorious. All you need is a heart ready to learn. A lot of people have made mistakes for you. Learn from them.
There are wheels you can't just reinvent. Follow the paths the elders have carved out, and be open to learning new things and methods.
Entrepreneurship is all about learning. Great entrepreneurs are people who understand the importance of learning.
They know that they don’t know everything. They also know that a time will come when what they know today will become obsolete.
Selling Your Ideas With Your Words
“Some people will drop loads of cash on website design or graphics, but balk at learning the one skill that’s a veritable silver bullet when it comes to boosting income fast - tweaking the copy. Don’t make that mistake. Your business is too important.” - Lorrie Morgan.
Writing is an art that is so old and so powerful.
With it, we have built religions and entire empires [with it we have also pulled down many].
Writing conveys our thoughts, ideas, beliefs, visions, dreams, and missions.
Entrepreneurs of this age who want to be many steps ahead must take their time to master the art of writing.
If you are a small entrepreneur who does not have the "financial muscle" to hire brilliant and professional copywriters [or ghostwriters] but you have some time to spare, you should invest in learning how to write your own copies.
And besides, as a starting entrepreneur, you may not have the resources to hire experienced copywriters, and you are sometimes the lead marketer for your products, services, or ideas.
Smart small entrepreneurs know what good copies can do for their businesses. It’s not enough to spend money and time on a good website or store, or sharp and colourful graphic designs.
If you don’t have good copies to convey your ideas, you will find out that people are not embracing what you have to offer, though what you are offering will benefit them.
And this brings me back to Golibe’s copywriting course which is tailored-fit for small entrepreneurs who want to stand out from the great crowd of entrepreneurs out there.
Get it now and tell me what you think…